Bant Breen:

Bonin is the Chief Growth Officer at Triller but anybody who’s worked in the media, marketing, communications, and innovation industry has known that Bonin has done so much more than just Triller. Your main thing right now is Triller. So tell me, what’s going on there.

Bonin Bough:

We are fighting what is been deemed as the largest business in the world. By the way, the other guys that are underneath them are pretty big as well. And in a very short period of time like people don’t people look at the business as a five-year-old business, but the reality is, it’s less than two years old. When that business was re-bought and re-formalized and pieces were put together from other companies to kind of make the product that you see today. That was less than two years ago, and in that short period of time, the fact that articles even mentioned us, alongside all of the major companies is I think a testament to kind of what we are approaching the world from. For those that don’t know, we’re a short-form video platform and this is what I think is different. What attracted me to the business is that the business started with a simple ethos, we believe that creators have the right to monetize their creativity. When you step back and think about how the platforms, the large ones, were built today, they were built on the back of creatives that didn’t truly benefit from the monetization of their creativity. That to me, when I see stuff like that, is a seismic change. If you can create a platform that can truly democratize the monetization for millions of creators around the world that are driving audiences. And that’s

Bant Breen:

When you look at something like Triller, why do you see it is important in the media landscape today?

Bonin Bough:

We are in the business of creating cultural moments that matter to the world. People ask, “Oh, the fight, it’s not on the app. Where is the fight night?” Well, first of all, the third piece I would say is that we are viscerally focused on breaking down walled gardens. We do not believe that the walled garden is the model of the future. In fact, we believe that a starting point for the distribution across the Internet is truly a step back, and think about it, it is what Facebook and Google are. 20% of the marketplace is fighting with the true walled gardens, while 80% of the budget is sitting on the two big guys that are distributing your content across every aspect of the internet they can get to. That’s where we believe our world is not just the internet, but we believe it’s even beyond that. People ask, “Whoa, the fight it wasn’t that what was it?” Well, first, it was a driver for downloads this big point for us. The bigger thing was, it was a brand moment for us. We put Tyson back into the ring, not the other guys, not HBO boxing. Triller had its stamp on the biggest Pay-Per-View event of the year, the eighth largest in the history of pay-per-view events. Probably one of the biggest cultural moments. There was not one person who wasn’t glued to that TV watching to see what Tyson did. That put the Triller brand front and center. It also created an entirely new asset for us to bring brands along with us. If you look at the AdAge article, WeedMaps said they had the highest day in the history of the business, even bigger than 420, which is like their Super Bowl. They had the most amount of downloads in the history of the company. I can’t tell you that you can go and see the other advertisers there. They all had the same experience. We also weaved in there with calling us it was a shoutout. We did vignettes in papers, you paid 30 seconds.

Bant Breen:

Bonin, thank you so much for being on UNCAGED today and we look forward to having you back. 

To see the full interview on the Uncaged Youtube channel, go to:

https://www.youtube.com/watch?v=9ekkEcaeQSM

 

 

 

E: qstudio@qnary.com